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The First Minute

by Chris Fenning

A step-by-step system for positioning your expertise and connecting with readers who need your voice.

4.7(3 reviews)April 2025268 pages

About this book

The Clarity Method gives leaders and experts a repeatable framework for articulating what they stand for—and why it matters now. Jordan Ellis distills fifteen years of executive coaching into practical exercises, message templates, and launch strategies that help you cut through noise without sounding salesy. Whether you are publishing your first book or repositioning an existing brand, this guide shows how to find your angle, validate it with real readers, and build momentum that lasts beyond launch week.

ISBN: 978-1-4521-8901-2

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Chris Fenning

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Reviews

What readers are saying about The First Minute.

4.7(3 reviews)
Finally—a book that respects the reader's intelligence

Sarah Mitchell · Jun 2, 2025

Ellis avoids fluff and delivers frameworks you can use Monday morning. Our leadership team adopted three exercises from chapter four and saw immediate clarity in how we present initiatives.

James Okoro

James Okoro · May 18, 2025

If you are an expert with too many ideas and no clear through-line, start here. The positioning worksheets alone are worth the price.

Lisa Tran

Lisa Tran · May 1, 2025

Practical and well-structured. I would have loved more examples from non-corporate creators, but the core method translates well.

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